In Singapore, Gardenia has evolved from a humble in-store bakery into two full-fledged automated bakery plants producing more than 200,000 freshly baked loaves and buns daily. For close to forty years, Gardenia has established itself as a household name, producing a wide range of products suitable for all age groups and for any occasion. The Gardenia product range currently comprises more than 55 different varieties of white, wholemeal and specialty breads, buns and wraps, European crusty country breads, and quick frozen par-baked or fully-baked gourmet breads.
Gardenia is associated with qualities such as good taste, freshness, trust and reliability. These brand values have assisted the company to win various accolades. Gardenia was the first bakery in Asia to be awarded the prestigious ISO 9002 Quality Certificate in 1996 and HACCP safety certification in 2001. In 2015, Gardenia’s steadfast commitment to the maintenance of the highest standards of food safety was rewarded when it became the first bakery in Singapore to be awarded the Platinum award from the Agri-Food and Veterinary Authority (AVA) for attaining ‘Grade A’ status for excellence in food hygiene, sanitation and processing for 20 consecutive years, from 1995 to 2014. To-date, Gardenia continues to achieve ‘Grade A’ status annually.
In 2017, Gardenia achieved the status of “Singapore’s Number 1 Selling Bread Brand”, leading the bread industry in the “Total Bread Category” and “Wholemeal Bread Segment” both in sales value and volume, in a survey conducted by The Nielsen Company. The same year, the company was accredited with BizSAFE Level 3 by Workplace Safety & Health Council. The company also achieved “Superbrands” status and “Top Influential Brand” status for the Bread Category in 2017, further entrenching Gardenia as Singaporean’s preferred bread brand.
To provide greater convenience and accessibility to Gardenia's products, the company became the first bakery in Singapore to introduce the loaf bread vending machine. These vending machines are located in selected high density residential areas, factories, student hostels and schools to serve consumers 24 hours a day, rain or shine.
The company has a multi-brand portfolio, with a second bakery brand, Bonjour to cater to differing consumers’ taste. Since 1998, Bonjour has been carrying its own range of white, wholemeal and speciality breads, as well as croissants and buns for its consumers. With a fun but creative brand personality, Bonjour seeks to deliver tasty products with interesting flavours such as Bonjour Pandan Bread, Bonjour Choc Chip Loaf and Bonjour Butterscotch Loaf. In 2017, Bonjour was also awarded the “Top Influential Brand” status for the Bread Category.
Gardenia operates two bakery plants in Singapore, while the QAF group has a new plant in Johor, Malaysia, Farmland Bakery, which produces bakery products for Gardenia and Bonjour.
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