Bakery

Our bakery operations cover Singapore, Malaysia, the Philippines and Australia. We produce both branded packaged bread, as well as a wide range of frozen and par baked specialty French-style breads and pastries.

Branded Packaged Bread

Our branded packaged breads are Gardenia and Bonjour.

We are the region's leading manufacturer and distributor of the premium Gardenia brand of packaged bread. It is the top selling brand in Singapore, Malaysia and the Philippines.

Renowned for its tasty, fresh-baked aroma and superior quality, Gardenia bread is delivered 'straight from the oven' by our fleet of 1000 trucks to 32,000 distribution outlets in the region. Our factories produce almost 1 billion loaves, buns and snack cakes each year.

In recognition of our commitment to constant product innovation and excellence, Gardenia has been awarded 'Superbrand' status in the Philippines, Malaysia and Singapore, where it was also named "Category Leader".

 

Singapore

In Singapore, the Gardenia plant has evolved from a humble in-store bakery into one of the most technologically advanced and automated state-of-the-art plants in the region.

This premier sandwich loaf bakery was the first bakery in Asia to be awarded the prestigious ISO 9002 Quality Certificate and HACCP safety certification. In 2006 it was the first bakery in Singapore to be named Food Safety Partner by the Agri-Food Veterinary Authority. In 2010, Gardenias steadfast commitment to the maintenance of the highest standards of food safety was rewarded when it became the first bakery in Singapore to be awarded the Gold award from the Agri-Food and Veterinary Authority (AVA) for attaining Grade A status for excellence in food hygiene, sanitation and processing for 15 consecutive years, from 1995 to 2009.



Gardenia's wide range of products cater to every taste with more than 56 different varieties of plain, enriched, flavoured and specialty fruit and nut breads and buns, European crusty country breads, and quick frozen par baked or fully-baked gourmet breads. Our innovative team regularly adds new flavours and varieties to our line of bakery products. Bread vending machines located in selected high density residential areas, factories, student hostels and schools also provide customers with greater convenience and accessibility to Gardenia's bread and bun products at any time of the day or night.

Bonjour also carries its own unique range of plain and flavoured breads and tasty butter croissants. The Bonjour plant is ISO 9001/2000 Certified.

Malaysia

In Malaysia, Gardenia's plants are capable of producing more than 700 million loaves, snack cakes, buns and rolls per annum, making it the largest wholesale bakery in South-east Asia.

Credited with revolutionising the bread industry, Gardenia was the first bread company in Malaysia to undertake the direct distribution of its own bread and providing consumers with essential nutritional information and the consumption expiry date on each loaf of bread.

We have an excellent and extensive distribution network of more than 23,000 outlets throughout Peninsular Malaysia. As part of our commitment to provide customers with the highest quality products, Gardenia Malaysia has attained ISI 2020 and HACCP certification.

Gardenia was voted Malaysian consumers' most favorite bread brand in nation-wide surveys by Superbrands in 2009 and 2011. It also won Gold awards for 4 consecutive years in 2010, 2011, 2012 and 2013 at the Putra Brand Awards when it was voted Malaysian consumers' most preferred bread brand. In 2013, Gardenia was also awarded the Putra Brand Icon in recognition of its consistently clinching the Gold Award in the Foodstuff category.

Philippines

In the Philippines, Gardenia dominates the Metro Manila branded bread market with a market share in excess of 60%. Gardenia produces a wide array of superior bakery products including sandwich breads, health breads, flavoured loaves, pandesal, buns and snack cakes.

Its commitment to quality won it the coveted ANCA Award as the most "Outstanding Bread Manufacturer" by the Consumer's Union of the Philippines from 2004 to 2008 and Superbrand status from 2004 to 2010.

The Gardenia plant in Binan, Laguna was the first in the Philippines' bread manufacturing industry to be awarded both ISO 9001/2000 Certification and the HACCP Certification for food safety.

Our distribution network has grown at a rapid pace. Gardenia's products are widely distributed throughout the entire Luzon archipelago and the Western Visayas. Roll-on roll-off vessels bring freshly-baked Gardenia bread to the Eastern part of the Visayas. From its new plant in Cebu province, Gardenia products have also made inroads into the Central Visayas and Northern Mindanao markets.


Specialty Premium French-style Breads and Pastries

Australia

Bakers Maison is a specialist baker producing a full range of premium French-style par baked and frozen breads and pastries. Located in Sydney, Australia, our bakery supplies to the food service sector comprising hotels, restaurants, food caterers, airlines, cafes, convenience stores, canteens and supermarkets.

Bakers Maison's products are distributed throughout Australia, as far as Tasmania, Western Australia and Northern Territories. Products include variants of baguette, batards, bread rolls, mixed pastries and sweets.

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