Ben Foods
Our distribution and warehousing activities are wholly integrated and supported by our own fleet of refrigerated trucks, multi-temperature storage, logistics and distribution facilities.
We import and distribute a wide variety of food and beverage products including meat, milk and dairy products, frozen fruits and vegetables, soups, pastries, noodles, confectionery, sauces, spreads and snack products.
Ben Foods’ own proprietary brands of food products have not only become familiar household names, but are exported regionally to countries such as Malaysia, the Philippines, Myanmar, Laos, Cambodia, Hong Kong, Taiwan, Macau, Brunei, Indonesia, Vietnam, Bangladesh and Rwanda.
Our house brands comprise the Cowhead range of quality milk and dairy products, Farmland processed food products, Farmchef (frozen potatoes and processed meat), Haton (seafood products) and Farmvale (processed pork products).
We strive to strengthen our proprietary brands by launching new, innovative and functional food products each year.
In 2025, we launched new products under the Cowhead and Farmland brands. Under Cowhead, products such as flavoured popcorn and whipping cream were launched. A range of sourdough frozen bread such as bagels, ciabatta, raisin loaf and burger buns were also introduced. Under Farmland, its product portfolio was expanded with the addition of a new range of frozen fruits.
Our customers are the foodservice sector and include food manufacturers, fast-food chains and restaurants, supermarkets, wholesalers, independent retail outlets, hotels, hospitals, bakeries, in-flight kitchens and ships.
At the 2025 DFI Retail Group’s Partners Awards Dinner, Ben Foods received the “Customer Favourite Brand” accolade for its proprietary brand, Cowhead. This award reflects Ben Foods’ continued commitment to delivering product quality and building a strong, consumer-centric brand.
Ben Foods was also one of the recipients of the “Preferred Business Partner Award” in the FairPrice Partners Excellence Awards 2026. This award recognises Ben Foods’ strong partnership with FairPrice, built on reliable supply, quality products, and effective collaboration.
Left to right: Farmland Chicken Nuggets, Cowhead Buttermilk Pancakes, Farmchef Rosti Hashbrowns, Cowhead Sliced Cheese, Cowhead UHT Pure Milk, Farmland Shoestring Fries
In 2025, Cowhead expanded its product portfolio with the launch of Cowhead Popcorn and Whipping Cream, strengthening its offerings across snack and dairy categories.
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