Malaysia
In Malaysia, Gardenia is a 50% joint venture of the QAF Group. The Gardenia plants are capable of producing more than 1 billion units of products per annum, making it one of the largest wholesale bakeries in South-east Asia. Since 2019, the company has exceeded the RM1 billion mark in gross sales annually.
Credited with revolutionising the bread industry, Gardenia was the first bakery in Malaysia to undertake the direct distribution of its own bread and provide consumers with essential nutritional information and the consumption expiry date on each loaf of bread.
Gardenia Malaysia has an excellent and extensive distribution network throughout Peninsular Malaysia, including Langkawi Island. As part of its commitment to provide customers with the highest quality products, the Gardenia operations have attained ISO 22000:2018 and HACCP certification.
In 2006, Gardenia Malaysia won the Superbrands Consumers’ Choice Award, and the Malaysia’s Choice Award in 2008, both awarded by Superbrands Malaysia. Subsequently, under the Superbrands Survey for Malaysia’s Top Ten Brands conducted by The Nielsen Company, which include international brands, Gardenia has won 7th Place in 2009 and 3rd Place in 2011.
From 2010 to 2018, Gardenia Malaysia was voted Malaysian consumers’ most preferred brand, winning the “Putra Brand Gold Award” in the Foodstuff category. Gardenia Malaysia was also awarded the “Putra Brand Icon” in 2013 as a recognition for its consistent winning of the Gold Award, and in 2015 clinched the “Putra Malaysian Marketer of the Year Award”.
Subsequently from 2019 to 2025, Gardenia was honoured with the “Putra Brand Platinum Award (Foodstuff Category)”. In addition to that, in 2019, Gardenia Malaysia was awarded with the “Putra Hall of Fame”, an award accorded to brands that consistently won the top spot in their respective categories for 10 successive years.
In 2020, Gardenia’s brand communications, product innovation and strong sense of corporate social responsibility cemented Gardenia Malaysia’s status as Malaysian consumers’ most favourite brand, winning it the prestigious “Putra Brand of the Year” award - the top award of the Putra Brand Awards.
In 2024, Gardenia was also awarded “Putra Most Enterprising Brand of the Year” for the first time. The award was received in recognition of its international market expansion through innovation, excellence in marketing communication and branding practices, impactful corporate social responsibility programmes and excellence in product development.
The Putra Brand Awards is the premier brand award in Malaysia. Also known as the People’s Choice Awards, brands are picked by Malaysian consumers via a robust survey. It is the only brand award endorsed by MATRADE (Malaysia External Trade Development Corporation) and supported by the Branding Association of Malaysia, the Malaysian Advertisers Association and the Media Specialists Association.
For its Corporate Branding, Gardenia Malaysia’s initiatives and campaigns have been recognised by the Public Relations and Communications Association of Malaysia through the presentation of the prestigious Malaysia Public Relations Awards. In 2022, Gardenia Malaysia was honoured with the Gold Award, in recognition of Gardenia Malaysia’s efforts to promote mental health literacy and increase mental health awareness through its “Wellness Begins at Home” campaign. In 2023, Gardenia Malaysia was awarded a Bronze Award in recognition of its efforts to empower Malaysians to move from challenges to a challenger mentality through its “Wellness Begins at Home 2023” campaign. In 2024, Gardenia Malaysia was awarded a Silver Award for its “Gardenia Wellness Begins at Home 2024 – Normalising Mental Wellness Conversations” campaign.
In 2019, Gardenia Malaysia diversified into the production of NuMee yellow noodles. NuMee contains no artificial colouring and is the first pasteurised fresh yellow noodle in the Malaysian market. In the same year, Gardenia launched a range of soft and tasty tortilla wraps, the Gardenia Roll-Up Wraps in three variants, Classic, Wholemeal and Garlic.
In 2022, Gardenia Malaysia has achieved a new milestone with the launch of its NuMee Instant Noodles. Gardenia NuMee Instant Noodles offers rich aroma, good taste and great noodle texture that caters for all Malaysians. It comes in three flavours, namely Curry, Chicken and Fried Noodles Original Flavour. In 2024, Gardenia Malaysia launched a new flavour – Laksa Curry. Building on its existing diversified portfolio, Gardenia Malaysia expanded its product range in 2025 by launching new products with mass appeal that contributed to its growth.
- Quickbites Cream Rolls – 2 new flavours in the popular cream roll range, Durian and Strawberry, were added. These cream rolls combine Gardenia’s high-quality soft rolls with premium-tasting fillings at affordable prices.
- PUAZZ! Sambal Royale – A two-piece savoury-filled bun, baked with Gardenia’s signature Sambal Bilis, was introduced to enhance the PUAZZ! Sambal Bilis offerings.
- NuMee Signature Tom Yam – To expand its NuMee portfolio, the Tom Yam flavour was launched under the Gardenia NuMee Signature Instant Noodle range.
Gardenia Malaysia’s newest state-of-the-art production facility commenced operations in 2018. In 2021, a new roll and bun combination line was installed and has successfully baked off. QAF Group operates from eight plants in Malaysia, including the plants in Shah Alam and Johor.
VISITGARDENIA MALAYSIA WEBSITE
Farmland Bakery plant in Johor, Malaysia, completed in 2017
Robotic arm at the Farmland Bakery plant, Johor, Malaysia
