Our Businesses

Bakery

Our bakery operations cover Singapore, Malaysia, the Philippines and Australia. We produce branded packaged bread and unpackaged bread, as well as a wide range of frozen and par-baked specialty French-style breads and pastries.

Branded Packaged Bread

Farmland Bakery plant in Johor, Malaysia, completed in 2017 Robotic arm at the Farmland Bakery plant, Johor, Malaysia

Branded Packaged Bread

Our branded packaged breads are Gardenia and Bonjour. We are the region's leading manufacturer and distributor of the premium Gardenia brand of packaged bread, the top selling brand in Singapore, Malaysia and the Philippines.

Each day, Gardenia bread is delivered 'straight from the oven' by our fleet of some 1,900 vans and trucks to about 78,000 supermarkets, convenience stores and general trade channels all over Singapore, Malaysia and the Philippines.

Our factories produce more than 1.3 billion loaves, buns and snack cakes each year. In recognition of our commitment to constant product innovation and excellence, Gardenia has been awarded “Superbrands” status in the Philippines, Malaysia and Singapore.

Singapore

In Singapore, Gardenia has evolved from a humble in-store bakery into two full-fledged automated bakery plants. Gardenia delivers more than 200,000 freshly baked loaves and buns daily to about 3,400 retail outlets across Singapore. For over forty years, Gardenia has established itself as a household name, producing a wide range of products suitable for all age groups and occasions.

The commercial bakery produces close to 70 different varieties of white, wholemeal, Low GI multi-grain, specialty breads, buns, wraps, European crusty gourmet breads, and frozen bakery products under its various bread brands.

Gardenia is associated with qualities such as good taste, freshness, trust and reliability. These brand values have won the company many accolades. Gardenia was the first bakery in Asia to be awarded the prestigious ISO 9002 Quality Certificate in 1996 and HACCP safety certification in 2001. The company further attained ISO 22000:2005 certification for its bakery plants in 2018 and ISO 22000:2018 certification in 2020.

In 2015, Gardenia’s steadfast commitment to the maintenance of the highest standards of food safety was rewarded when it became the first bakery in Singapore to be awarded the Platinum award from the Agri-Food and Veterinary Authority (AVA) for attaining ‘Grade A’ status for excellence in food hygiene, sanitation and processing for 20 consecutive years from 1995 to 2014. To-date, Gardenia continues to achieve ‘Grade A’ status annually.

In 2017, Gardenia was awarded “Superbrands” status and “Top Influential Brand” in the Bread Category, further entrenching it as consumers’ preferred bread brand. The same year, the company was accredited with BizSAFE Level 3 by Workplace Safety & Health Council, with an upgrade to BizSAFE 4 Certification in 2019 by complying with the risk management regulations for workplace safety and health.

In 2022, Gardenia continued to lead the market in the packaged bread industry by securing No. 1 status from NielsenIQ in four categories, namely, "White Bread", "Wholemeal Bread", "Flavoured Bread" and “Non-filled Bun Bread ” for the period January to December 2022. At the FairPrice Partners Excellence Awards 2023, Gardenia Singapore received 2 awards in respect of FY2022, namely “Top Business Partner of the Year Award” and “Most Popular Brand Award”. The awards are a testament to its leadership and commitment in providing high quality products and services.

As Singapore’s No. 1 Wholemeal Bread Brand, Gardenia takes pride in innovating a variety of healthier choice wholemeal and multi-grain loaves. There are currently 14 wholemeal products with the “Healthier Choice Symbol” certified by Health Promotion Board Singapore. As part of the nation-wide campaign to fight against diabetes, the company has created 10 Gardenia bread loaves that are low in sugar.

In 2022, Gardenia Singapore improved the recipes of two existing milk bread products and launched the Gardenia Hokkaido Butter Rolls in February 2022 and the Gardenia Hokkaido Hi-Calcium Milk Bread in April 2022. The new Gardenia Hokkaido Butter Rolls are made with a Hokkaido butter blend and the creamy and soft bun texture makes the butter rolls enjoyable on their own as well. Targeted at milk bread lovers and families with young children, the new Gardenia Hokkaido Hi-Calcium Milk Bread contains Prebiotics, Calcium, Iron and both Vitamins B1 and B3.

To provide greater convenience and accessibility to Gardenia products, the company became the first bakery in Singapore to introduce the loaf bread vending machine. These vending machines are located in selected high-density residential areas and corporations to serve consumers 24 hours a day, rain or shine.

The company has a multi-brand portfolio, with bakery brands such as Bonjour and Bonjour Delights to cater to different consumer tastes. Since 1998, Bonjour has been carrying its own range of white, wholemeal and speciality breads, as well as croissants and buns. Bonjour seeks to deliver tasty and affordable products with interesting flavours such Bonjour Choc Chip Raisin Loaf and Bonjour Butterscotch Loaf. In 2017, Bonjour was awarded “Top Influential Brand” status in the Bread Category. The Bonjour Delights brand was launched in 2021 to target price-sensitive consumers seeking nostalgic local bakery products.

Gardenia operates two bakery plants in Singapore, while the QAF group has a new plant in Johor, Malaysia called Farmland Bakery, which produces bakery products for Gardenia and Bonjour.

VISITGARDENIA SINGAPORE WEBSITE

Gardenia Singapore’s bakery plant at Pandan Loop, Singapore

Singapore

In Singapore, Gardenia has evolved from a humble in-store bakery into two full-fledged automated bakery plants producing more than 200,000 freshly baked loaves and buns daily. For close to forty years, Gardenia has established itself as a household name, producing a wide range of products suitable for all age groups and for any occasion. The Gardenia product range currently comprises more than 55 different varieties of white, wholemeal and specialty breads, buns and wraps, European crusty country breads, and quick frozen par-baked or fully-baked gourmet breads.

Gardenia is associated with qualities such as good taste, freshness, trust and reliability. These brand values have assisted the company to win various accolades. Gardenia was the first bakery in Asia to be awarded the prestigious ISO 9002 Quality Certificate in 1996 and HACCP safety certification in 2001. In 2015, Gardenia’s steadfast commitment to the maintenance of the highest standards of food safety was rewarded when it became the first bakery in Singapore to be awarded the Platinum award from the Agri-Food and Veterinary Authority (AVA) for attaining ‘Grade A’ status for excellence in food hygiene, sanitation and processing for 20 consecutive years, from 1995 to 2014. To-date, Gardenia continues to achieve ‘Grade A’ status annually.

Gardenia Singapore’s bakery plant at Pandan Loop, Singapore

In 2017, Gardenia achieved the status of “Singapore’s Number 1 Selling Bread Brand”, leading the bread industry in the “Total Bread Category” and “Wholemeal Bread Segment” both in sales value and volume, in a survey conducted by The Nielsen Company. The same year, the company was accredited with BizSAFE Level 3 by Workplace Safety & Health Council. The company also achieved “Superbrands” status and “Top Influential Brand” status for the Bread Category in 2017, further entrenching Gardenia as Singaporean’s preferred bread brand.

To provide greater convenience and accessibility to Gardenia's products, the company became the first bakery in Singapore to introduce the loaf bread vending machine. These vending machines are located in selected high density residential areas, factories, student hostels and schools to serve consumers 24 hours a day, rain or shine.

The company has a multi-brand portfolio, with a second bakery brand, Bonjour to cater to differing consumers’ taste. Since 1998, Bonjour has been carrying its own range of white, wholemeal and speciality breads, as well as croissants and buns for its consumers. With a fun but creative brand personality, Bonjour seeks to deliver tasty products with interesting flavours such as Bonjour Pandan Bread, Bonjour Choc Chip Loaf and Bonjour Butterscotch Loaf. In 2017, Bonjour was also awarded the “Top Influential Brand” status for the Bread Category.

Gardenia operates two bakery plants in Singapore, while the QAF group has a new plant in Johor, Malaysia, Farmland Bakery, which produces bakery products for Gardenia and Bonjour.

VISIT GARDENIA SINGAPORE WEBSITE

Gardenia Singapore awards

Gardenia Malaysia’s bakery plant at Section 23, Shah Alam, Malaysia
Gardenia Malaysia has won the Putra Brand Awards since 2010.

Malaysia

In Malaysia, Gardenia is a 50% joint venture of the QAF Group. The Gardenia plants are capable of producing more than 700 million loaves, snack cakes, buns, rolls and waffles per annum, making it one of the largest wholesale bakeries in South-east Asia. In 2019, the company hit the RM1 billion mark in sales.

Credited with revolutionizing the bread industry, Gardenia was the first bakery in Malaysia to undertake the direct distribution of its own bread and provide consumers with essential nutritional information and the consumption expiry date on each loaf of bread.

Gardenia has an excellent and extensive distribution network throughout Peninsular Malaysia, including Langkawi Island. As part of its commitment to provide customers with the highest quality products, the Gardenia operations have attained ISO22000:2018 and HACCP certification.

Gardenia was voted Malaysian consumers' most favourite bread brand in nation-wide surveys by Superbrands in 2009 and 2011. In 2010, Gardenia was voted Malaysian consumers’ most preferred brand, winning the Putra Brand Gold Award in the Foodstuff category. In 2013, Gardenia was awarded the Putra Brand Icon in recognition of its consistent winning of the Gold Award and in 2015, Gardenia clinched the Putra Marketer of the Year Award. Subsequently in 2019, Gardenia was honoured with the Putra Platinum Award (Foodstuff Category), and the Putra Hall of Fame Award, accorded to brands that consistently won the top spot in their respective categories for 10 successive years.

In 2020, Malaysian consumers honoured Gardenia with the Putra Brand Platinum Award for the 11th consecutive year. The same year, Gardenia’s brand communication, product innovation and strong sense of corporate social responsibility cemented Gardenia’s status as Malaysian consumers’ most favourite brand, winning it the prestigious “Putra Brand of the Year” award, the Putra Brand’s top award.

The Putra Brand Awards is the premier brand award in Malaysia. Also known as the People’s Choice Awards, brands are picked by Malaysian consumers via a robust survey. It is the only brand award endorsed by MATRADE (Malaysia External Trade Development Corporation) and supported by the Branding Association of Malaysia, the Malaysian Advertisers Association and the Media Specialists Association.

In 2019, Gardenia Malaysia diversified into the production of NuMee yellow noodles. NuMee contains no artificial colouring and is the first pasteurised fresh yellow noodle in the Malaysian market. In the same year, Gardenia launched a range of soft and tasty tortilla wraps, the Gardenia Roll-Up Wraps in three variants, Classic, Wholemeal and Garlic.

Gardenia Malaysia’s newest state-of-the-art production facility commenced operations in 2018. The company operates from eight plants, including the QAF Group’s plants in Shah Alam and Johor.

VISITGARDENIA MALAYSIA WEBSITE

Gardenia Malaysia’s bakery plant at Section 23, Shah Alam, Malaysia
Gardenia Malaysia has won thePutra Brand Awards since 2010.

Philippines

In the Philippines, Gardenia dominates the packaged bread market. Its wide array of superior bakery products includes sandwich breads, health breads, flavoured loaves, pandesal, buns, snack cakes, toasts, muffins and pocket sandwiches.

The Gardenia factory in Biñan, Laguna was the first in the Philippine bread manufacturing industry to be awarded both ISO 9001:2000 Certification and HACCP Certification for food safety in 2003 and was certified to ISO 9001:2015 Quality Management System in 2018. In 2021, the Gardenia factories in Northern Luzon and Cebu was awarded ISO 9001:2015 and HACCP certifications. In 2022, the other two Gardenia factories in Luzon and Mindanao were also ISO and HACCP certified..

Four Gardenia factories in Luzon, Cebu and Mindanao also obtained Halal Plant Accreditation from the Islamic Da’wah Council of the Philippines, with some products obtaining Halal certification.

Gardenia's commitment to quality won it the coveted ANCA Award as the most “Outstanding Bread Manufacturer” by the Consumer's Union of the Philippines from 2004 to 2008, and “Superbrands” status from 2004 to 2010. In 2011, the Department of Trade and Industry awarded Gardenia the Pro-active Program Achievement Awards in three categories, namely, Labor Management Relationship, Family Welfare/Community Relations, and Quality and Productivity. Gardenia Philippines was awarded the “Best Brand for Year 2022” in the Baked Products Category by a major supermarket chain store in Mindanao, NCCC Supermarkets, at their Suppliers Conference in February 2023. This award was granted to Gardenia Philippines in recognition of its outstanding sales growth and consistent quality assurance.

In 2022, Gardenia Philippines maintained its leadership in the packaged bread category by securing No. 1 status from NielsenIQ in four categories, namely, "White Bread", "Health Bread", "Flavoured Bread" and “Pandesal” for the period January to December 2022.

Gardenia products are delivered daily, ensuring that only freshly baked bread reaches consumers every day. Products from Gardenia’s factory in Laguna are widely distributed throughout the entire Luzon archipelago, while its Cebu factory caters to the Visayas and Mindanao markets. To meet the growing demand from consumers, two new fully-automated factories were constructed in Mindanao and Northern Luzon in 2018. Gardenia currently operates five bakery factories, three in Luzon, and one each in Visayas (Cebu) and Mindanao (Cagayan de Oro).

VISITGARDENIA PHILIPPINES WEBSITE

Gardenia Philippines’ bakery plant at Laguna, Philippines
Co. Reg No. 195800035D
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