In Singapore, Gardenia has evolved from a humble in-store bakery into two full-fledged automated bakery plants. Gardenia delivers more than 200,000 freshly baked loaves and buns daily to about 3,400 retail outlets across Singapore. For over forty years, Gardenia has established itself as a household name, producing a wide range of products suitable for all age groups and occasions.
The commercial bakery produces close to 70 different varieties of white, wholemeal, Low GI multi-grain, specialty breads, buns, wraps, European crusty gourmet breads, and frozen bakery products under its various bread brands.
Gardenia is associated with qualities such as good taste, freshness, trust and reliability. These brand values have won the company many accolades. Gardenia was the first bakery in Asia to be awarded the prestigious ISO 9002 Quality Certificate in 1996 and HACCP safety certification in 2001. The company further attained ISO 22000:2005 certification for its bakery plants in 2018 and ISO 22000:2018 certification in 2020.
In 2015, Gardenia’s steadfast commitment to the maintenance of the highest standards of food safety was rewarded when it became the first bakery in Singapore to be awarded the Platinum award from the Agri-Food and Veterinary Authority (AVA) for attaining ‘Grade A’ status for excellence in food hygiene, sanitation and processing for 20 consecutive years from 1995 to 2014. To-date, Gardenia continues to achieve ‘Grade A’ status annually.
In 2017, Gardenia was awarded “Superbrands” status and “Top Influential Brand” in the Bread Category, further entrenching it as consumers’ preferred bread brand. The same year, the company was accredited with BizSAFE Level 3 by Workplace Safety & Health Council, with an upgrade to BizSAFE 4 Certification in 2019 by complying with the risk management regulations for workplace safety and health.
In 2022, Gardenia continued to lead the market in the packaged bread industry by securing No. 1 status from NielsenIQ in four categories, namely, "White Bread", "Wholemeal Bread", "Flavoured Bread" and “Non-filled Bun Bread ” for the period January to December 2022. At the FairPrice Partners Excellence Awards 2023, Gardenia Singapore received 2 awards in respect of FY2022, namely “Top Business Partner of the Year Award” and “Most Popular Brand Award”. The awards are a testament to its leadership and commitment in providing high quality products and services.
As Singapore’s No. 1 Wholemeal Bread Brand, Gardenia takes pride in innovating a variety of healthier choice wholemeal and multi-grain loaves. There are currently 14 wholemeal products with the “Healthier Choice Symbol” certified by Health Promotion Board Singapore. As part of the nation-wide campaign to fight against diabetes, the company has created 10 Gardenia bread loaves that are low in sugar.
In 2022, Gardenia Singapore improved the recipes of two existing milk bread products and launched the Gardenia Hokkaido Butter Rolls in February 2022 and the Gardenia Hokkaido Hi-Calcium Milk Bread in April 2022. The new Gardenia Hokkaido Butter Rolls are made with a Hokkaido butter blend and the creamy and soft bun texture makes the butter rolls enjoyable on their own as well. Targeted at milk bread lovers and families with young children, the new Gardenia Hokkaido Hi-Calcium Milk Bread contains Prebiotics, Calcium, Iron and both Vitamins B1 and B3.
To provide greater convenience and accessibility to Gardenia products, the company became the first bakery in Singapore to introduce the loaf bread vending machine. These vending machines are located in selected high-density residential areas and corporations to serve consumers 24 hours a day, rain or shine.
The company has a multi-brand portfolio, with bakery brands such as Bonjour and Bonjour Delights to cater to different consumer tastes. Since 1998, Bonjour has been carrying its own range of white, wholemeal and speciality breads, as well as croissants and buns. Bonjour seeks to deliver tasty and affordable products with interesting flavours such Bonjour Choc Chip Raisin Loaf and Bonjour Butterscotch Loaf. In 2017, Bonjour was awarded “Top Influential Brand” status in the Bread Category. The Bonjour Delights brand was launched in 2021 to target price-sensitive consumers seeking nostalgic local bakery products.
Gardenia operates two bakery plants in Singapore, while the QAF group has a new plant in Johor, Malaysia called Farmland Bakery, which produces bakery products for Gardenia and Bonjour.
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